Summary
    This elaboration begins with a short description about meaning of marketing in modern enterprise, then focuses at general rules of Internet operation. In next part, there is an analysis of possibilities using Internet in various areas in marketing. From promotion, by placement to market research. Majority described cases are illustrated by real examples.
    In the elaboration took place also statistical research's results, which characterize users of Internet as a potential market.
    Second part of the elaboration comprises a description of project realization - creating on-line market "Kleks" for company "Vulcan" from Poznań, involved in trading with accessories for ink printers. There is a short preface about company and its market situation, next are proposals how to take advantages of Internet in this concrete enterprise's marketing. The last part of the elaboration comprises description of practical realization this project, including done improvements and suggested future development of On-line Market "Kleks".

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