Summary
The subject of this MA thesis is a project of rationalization
the marketing, using the network system, made for a logistics company Schenker
- BTL Sp. z o.o. The parts of the work among other things are the company
presentation, the marketing activity analysis, and the analysis of Internet
tools, which are in marketing use. The main parts of the work are the project
solutions, which should increase the possibility of marketing activity
in the company. The project solutions are split into three areas: Internet,
Intranet, and Extranet. In the MA thesis, there are also many hints, which
should help to put this project into effect.
The work has been based on knowledge from the training
period in company Schenker - BTL, researches of literature connected with
topic, an observation of Internet market and writing the websites practice.
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